# WALKED — Landing hero (from hub-copy SoT)

**Market:** Nationwide  
**Voice:** Professional SaaS — not local-shop, not founder-slack  

**Eyebrow:** Inspection software for licensed inspectors  
**H1:** Reports that tell buyers what to do next.  
**Sub:** Snap a photo. Speak a short caption. Move on. Voice after shutter. Buyer-action report routes Hire a Pro · DIY · FYI.  
**CTAs:** Start Unlimited — $79/mo · See sample reports  
**Pricing strip:** $79/mo · $12/report · $49 founder  

**Kill-shot (LOCKED):** They unlock a PDF. We unlock what to do next.  

**Geography rule:** No Ohio/Dayton-as-market. Standards-ready / state SOP (example) OK as compliance only. Samples = fictional address only (no Stonequarry / Blueflag / live PXL).  

See full SoT: `hub-copy.md`

**Field H2:** Snap. Speak. Move on. · **Field line:** Snap · speak · stamp · move