**NATIONAL LOCK (2026-09-19):** US licensed inspectors. No Ohio/Dayton-as-market. No real client addresses/photos in marketing. Ohio SOP = standards-ready / state SOP (example) only — not market geography. **PUBLIC SPINE (CEO):** Field snap+talk → Scribe buyer language → Hire a Pro/DIY/FYI. **Growth = organic SEO only** (no advertising on site for now). **POSITIONING LOCK (Shaun / CEO 2026-09-19):** - **Independent** — not PE / hedge-fund owned - **Data not sold** — we don’t sell inspector or client data - **Consumer-friendly next steps** — Hire a Pro · DIY · FYI (buyers understand these) - **Inspector-honest voice** — less corporate-serious; blunt; not a Spectora feature clone - **Product:** buyer next-step reports — not “all-in-one” / AI-write-up theater # WALKED hub — SaaS marketing landing copy **Surface:** `/workspace/walked-hub/` public landing — not Field in-app UI. **Market:** **Nationwide** product for licensed home inspectors (not a local Ohio shop pitch). **Voice (LOCKED):** Inspector-honest — blunt, less corporate-serious. Independent. Buyer next-step reports. **NOT** a Spectora feature clone / SaaS sludge pitch. **Trust (LOCKED):** We don’t sell inspector or client data · Not PE / hedge-fund owned. **Kill-shot (LOCKED):** They unlock a PDF. We unlock what to do next. **Field workflow (LOCKED):** **Snap · speak · stamp · move** (voice after shutter). Brief vocal caption after the photo; typing optional. **Pricing (locked):** $79/mo · $12/report · $49 founder solo — battle cards only. **Geography rules:** Do **not** lead with Ohio/Dayton. Allowed: standards-ready / state SOP (example). Sample buyer reports = fictional address only. **Guardrails:** No internal audience labels. No BPG. No invented dollars. No invented testimonials. No Stonequarry / Blueflag / live PXL / real job PDFs in marketing. **Brand lock:** Mark **OR** wordmark — never both side-by-side. **Ship path:** Live `/workspace/walked-hub/index.html` (+ `/workspace/deploy/trywalked/index.html`) is source of truth for shipped lines. SoT re-synced from live `walked-hub/index.html` after Marketing POSITIONING fold (2026-09-19). Marketing owns HTML. --- ## Meta **Title:** WALKED — Inspection software that tells buyers what to do next **Description:** Snap a photo, say “crack in the driveway,” stamp Hire a Pro · DIY · FYI. Scribe turns short talk into simple buyer language. Independent. We don’t sell your data. $79/mo. --- ## Hero **Eyebrow:** Built by an inspector. For inspectors. · We don’t sell your data **H1:** Say “crack in the driveway.” Buyers get Hire a Pro · DIY · FYI. **Sub:** **Field:** snap + a short talk. **Scribe:** expands that into cool, simple buyer language — more useful info, not fluff. **Stamps:** Hire a Pro · DIY · FYI. Indie software — not a Spectora clone, not PE-owned, we don’t sell your data. **Kill-shot (LOCKED):** They unlock a PDF. We unlock what to do next. **Primary CTA:** Start Unlimited — $79/mo **Secondary CTA:** See sample reports **Pricing strip:** $79/mo · $12/report · $49 founder --- ## Product chips Hire a Pro · DIY · FYI · Snap · speak · stamp · move · Standards-ready report blocks · Sample buyer reports · fictional address --- ## Problem **Kicker:** The gap **H2:** Fancy software still leaves buyers texting you “so… what do I do?” Most platforms help you finish a longer PDF faster. Buyers still don’t know what to hire out, what they can DIY, and what’s just FYI. WALKED stamps every finding **Hire a Pro · DIY · FYI** so the next step is obvious. Inspector-honest reports — not a Spectora feature clone. **Kill-shot (LOCKED):** They unlock a PDF. We unlock what to do next. --- ## Product — Field workflow **Kicker:** Field **H2:** Snap + a short talk. Take the picture and say something short — like “crack in the driveway.” You’re still the inspector; Field doesn’t invent the finding. Keep walking. - Snap the photo - Speak a short talk / caption - Scribe expands to simple buyer language - Stamp Hire a Pro · DIY · FYI - Move to the next item ### Hire a Pro · DIY · FYI (consumer-friendly) Every finding gets a next step a **buyer** can understand — hire it out, DIY it, or just FYI. Not inspector jargon. ### Scribe Expands your short talk into cool, simple buyer wording — more useful info, not fluff. --- ## How it works **Kicker:** How it works **H2:** Field → Scribe → stamps. 1. **Field** — Snap a photo and say a short line — e.g. “crack in the driveway.” Keep walking. 2. **Scribe** — Expands that into cool, simple buyer language — more useful info, not fluff. 3. **Stamps** — Hire a Pro · DIY · FYI so the buyer knows what to do next. --- ## Trust strip (LOCKED) **H2:** Independent. We don’t sell your data. Not PE-owned. **Lead:** Built for working inspectors — not to clone Spectora, not to monetize your jobs or client data, not owned by a hedge fund. Hire a Pro · DIY · FYI reports that read human. Samples below are fictional addresses only. **Footer / quiet:** We don’t sell inspector or client data · Independent — not PE or hedge-fund owned. ## Samples (replaces Proof) **Kicker:** Sample buyer reports **H2:** See the buyer-action model — fictional address only. **Sample — fictional address.** Generic buyer reports that show how findings route Hire a Pro · DIY · FYI. Not a live client job. - Hire a Pro — needs a licensed trade - DIY — buyer can handle it - FYI — age, monitor, or noted - Buyer PDF structured for action **Paths:** `./marketing/samples/sample-buyer-report.pdf` (+ hire-a-pro / diy / fyi variants) **CTAs:** Download sample PDF · Browse samples --- ## Pricing **Kicker:** Pricing **H2:** Straightforward pricing for working inspectors. | Plan | Price | Includes | |---|---|---| | Unlimited | **$79/mo** | Unlimited reports. Field + buyer-action report. | | Pay per report | **$12/report** | Same product without a monthly plan. | | Founder | **$49/mo** | Founder seat — $49/mo solo. | No per-publish “Advanced” meter on the base story. **Contrast (Competition-verified 2026-09-19):** - WALKED **$79** flat vs Binsr Pro **$75 + $4**/completed inspection - WALKED **$79** flat vs Spectora **$109** + Advanced **$4**/published inspection - Part-time: WALKED **$12**/report **Reference stickers (re-check before pitches):** Spectora ~$109 · Hive ~$99 · InspectorData ~$79 — we compete on buyer next-action, not race-to-bottom AI write-up. --- ## FAQ **Who is WALKED for?** Licensed home inspectors nationwide who want buyers to leave with clear next steps — not only a long PDF. **Is WALKED an AI report writer?** No. You make the call. Caption-first keeps your wording. The product routes next steps for the buyer. **Is this only for one state?** No. WALKED is a nationwide product. Standards-ready / state SOP (example) packs are available as a compliance option; they are not the brand positioning. **Do you have sample reports?** Yes — generic sample buyer reports with fictional addresses under Samples. They show Hire a Pro · DIY · FYI routing. Not a live client job. **What does it cost?** $79/mo unlimited · $12/report · $49/mo founder solo. --- ## CTA **Kicker:** Get started **H2:** See the buyer-action model. Start at $79/mo unlimited, or $12/report if you run lighter volume. Review a sample buyer report (fictional address), then bring one of your inspections. **Primary:** Start Unlimited — $79/mo **Secondary:** See sample reports --- ## Footer WALKED · Independent inspection software by Shaun Atkinson Nationwide · Caption-first Field · Buyer-action reports Standards-ready / state SOP (example) where needed · Sample buyer reports (fictional address) --- *NATIONAL scrub pass · Proof → Samples · Kill-shot locked · 2026-09-19 ET* --- *POSITIONING LOCK re-synced for Marketing HTML fold · 2026-09-19* - 2026-09-19 — Re-synced SoT from live HTML: H1 Hire a Pro·DIY·FYI finish line; sub Snap/Speak/Stamp/Move + independent/data/not Spectora.